19042536

Source:http://linkedlifedata.com/resource/pubmed/id/19042536

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Predicate	Object
rdf:type	pubmed:Citation
lifeskim:mentions	umls-concept:C0018684, umls-concept:C0024826, umls-concept:C0025663, umls-concept:C0034034, umls-concept:C0035168, umls-concept:C0220885, umls-concept:C2699424
pubmed:issue	3-4
pubmed:dateCreated	2008-12-1
pubmed:abstractText	Research plays a critical role throughout virtually every conduit of the health services industry. The key terms of research, public relations, and organizational interests are discussed. Combining public relations as a strategic methodology with the organizational concern as a factor, a typology of four different research methods emerges. These four health marketing research methods are: investigative, strategic, informative, and verification. The implications of these distinct and contrasting research methods are examined.
pubmed:language	eng
pubmed:journal	http://linkedlifedata.com/resource/pubmed/journal/8306485
pubmed:citationSubset	H
pubmed:status	MEDLINE
pubmed:issn	0735-9683
pubmed:author	pubmed-author:LibermanAaronA, pubmed-author:RotariusTimothyT, pubmed-author:WanThomas T HTT
pubmed:issnType	Print
pubmed:volume	24
pubmed:owner	NLM
pubmed:authorsComplete	Y
pubmed:pagination	201-11
pubmed:meshHeading	pubmed-meshheading:19042536-Marketing of Health Services, pubmed-meshheading:19042536-Public Relations, pubmed-meshheading:19042536-Research, pubmed-meshheading:19042536-United States
pubmed:year	2007
pubmed:articleTitle	A typology of health marketing research methods--combining public relations methods with organizational concern.
pubmed:affiliation	Health Services Administration Program, College of Health and Public Affairs, University of Central Florida, Orlando, FL 32816-2205, USA. trotariu@mail.ucf.edu
pubmed:publicationType	Journal Article