Source:http://linkedlifedata.com/resource/umls/id/C0034034
MSH: Relations of an individual, association, organization, hospital, or corporation with the publics which it must take into consideration in carrying out its functions. Publics may include consumers, patients, pressure groups, departments, etc.,NCI: Internal and external communication to inform or influence specific publics using writing, marketing, advertising, publicity, promotions, and special events.