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MSH: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
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| umls:relation |
http://linkedlifedata.com/resource/umls/relation/R28429897,
http://linkedlifedata.com/resource/umls/relation/R28517495,
http://linkedlifedata.com/resource/umls/relation/R120656522,
http://linkedlifedata.com/resource/umls/relation/R71160644,
http://linkedlifedata.com/resource/umls/relation/R70988303,
http://linkedlifedata.com/resource/umls/relation/R71180780,
http://linkedlifedata.com/resource/umls/relation/R71291382
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