Linked Life Data

7037686

Source:http://linkedlifedata.com/resource/pubmed/id/7037686

Statements in which the resource exists as a subject.
PredicateObject
rdf:type
lifeskim:mentions
pubmed:issue
3
pubmed:dateCreated
1982-5-12
pubmed:abstractText
The use of mass media has long been an attractive method for implementing and discharging institutional responsibility for the promotion of good health practices and the prevention of various social and health problems. Although there is a long history of such efforts, relatively little is known about the effects such campaigns might have. The large number of programs currently being conceived and implemented on local, state, and federal levels have not benefited as much as they might have from the experience of past mass media efforts. This paper reviews the history, commonalities, assumptions, and effects of planned largescale campaigns to communicate information to the general population to encourage moderation or abstinence in the use of alcohol, drugs, or tobacco. The concept of experimental design is critiqued regarding the appropriateness of such a model for evaluation of mass media campaigns. Suggestions are offered for making evaluations of such campaigns more able to generate useful information for program and planning purposes. This includes expanding evaluation questions through additional forms of inquiry rather than constricting the information obtained through methods based on assumptions of experimental design.
pubmed:language
eng
pubmed:journal
pubmed:citationSubset
IM
pubmed:status
MEDLINE
pubmed:issn
0195-8402
pubmed:author
pubmed:issnType
Print
pubmed:volume
8
pubmed:owner
NLM
pubmed:authorsComplete
Y
pubmed:pagination
209-60
pubmed:dateRevised
2004-11-17
pubmed:meshHeading
pubmed:year
1981
pubmed:articleTitle
Mass media campaigns: the odds against finding behavior change.
pubmed:publicationType
Journal Article, Review, Historical Article