Statements in which the resource exists as a subject.
PredicateObject
rdf:type
lifeskim:mentions
pubmed:issue
2
pubmed:dateCreated
2010-4-22
pubmed:abstractText
Mass animal destruction strategies present a major risk communication challenge. While mass culling, stamping out, and depopulation may be scientifically and economically justified during emergency response to exotic disease incursions and eradication programmes, their use may be limited in the future due to public concerns over animal welfare, environmental contamination and unintended social consequences. To address this dilemma, official veterinary services must move from unidirectional communications strategies to active engagement of all potentially affected stakeholders. Case studies of recent disease outbreaks demonstrate the critical role that communications play in influencing public reaction to disease management strategies. An evaluation of these case studies provides support for the implementation of risk communication best practices: incorporating risk communications into the policy-development process, conducting pre-event planning, fostering partnerships with the public, collaborating with credible sources, meeting the needs of the media, listening to and addressing public concerns, communicating with compassion and empathy, demonstrating honesty and openness, acknowledging uncertainty and providing messages that give people meaningful things to do. Implementing the risk communication best practices requires veterinary services to move from a more technocratic approach to a participatory model where the potentially affected public play an active role in risk assessment and policy making.
pubmed:language
eng
pubmed:journal
pubmed:status
PubMed-not-MEDLINE
pubmed:issn
1828-1427
pubmed:author
pubmed:issnType
Electronic
pubmed:volume
43
pubmed:owner
NLM
pubmed:authorsComplete
Y
pubmed:pagination
303-15
pubmed:articleTitle
The risk communication challenges of mass animal destruction.
pubmed:affiliation
Center for Animal Health and Food Safety, University of Minnesota, 136 Andrew Boss Laboratory, 1354 Eckles Avenue, St Paul, Minnesota 55108-1038, USA. huest001@umn.edu
pubmed:publicationType
Journal Article