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rdf:type |
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lifeskim:mentions |
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pubmed:issue |
4
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pubmed:dateCreated |
1996-11-15
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pubmed:abstractText |
This study examines white male adolescent responses to TV beer advertisements with and without sports content and to nonbeer ads when embedded in sports and entertainment programming.
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pubmed:grant |
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pubmed:language |
eng
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pubmed:journal |
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pubmed:citationSubset |
IM
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pubmed:status |
MEDLINE
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pubmed:month |
Jul
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pubmed:issn |
0096-882X
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pubmed:author |
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pubmed:issnType |
Print
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pubmed:volume |
57
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pubmed:owner |
NLM
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pubmed:authorsComplete |
Y
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pubmed:pagination |
425-33
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pubmed:dateRevised |
2007-11-15
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pubmed:meshHeading |
pubmed-meshheading:8776685-Adolescent,
pubmed-meshheading:8776685-Advertising as Topic,
pubmed-meshheading:8776685-Alcohol Drinking,
pubmed-meshheading:8776685-Alcoholic Intoxication,
pubmed-meshheading:8776685-Attitude,
pubmed-meshheading:8776685-Beer,
pubmed-meshheading:8776685-Colorado,
pubmed-meshheading:8776685-Defense Mechanisms,
pubmed-meshheading:8776685-Gender Identity,
pubmed-meshheading:8776685-Humans,
pubmed-meshheading:8776685-Individuality,
pubmed-meshheading:8776685-Male,
pubmed-meshheading:8776685-Motivation,
pubmed-meshheading:8776685-Sports,
pubmed-meshheading:8776685-Television
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pubmed:year |
1996
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pubmed:articleTitle |
Male adolescents' reactions to TV beer advertisements: the effects of sports content and programming context.
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pubmed:affiliation |
Department of Technical Journalism, Colorado State University, Fort Collins 80523, USA.
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pubmed:publicationType |
Journal Article,
Research Support, U.S. Gov't, P.H.S.
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