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rdf:type |
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lifeskim:mentions |
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pubmed:issue |
3
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pubmed:dateCreated |
1989-6-15
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pubmed:abstractText |
The major television networks have considered airing condom advertisements. A Louis-Harris poll entitled "Attitudes About Television, Sex and Contraceptive Advertising" conducted in early 1987 concluded that at least 60% of adult Americans were in favor of such advertisements. To better understand the attitudes of adolescents and parents of adolescents in a private practice setting toward contraceptive advertisement on television, the present study was performed. Between March and June 1987, 108 parents of adolescents, 100 adolescent females, and 90 adolescent males filled out a questionnaire asking their opinions of such advertisements. Eighty-three percent of the parents, 89% of adolescent females, and 92% of adolescent males approved of such advertisements. The data suggest that a majority of adults and adolescents approve of condom advertisements on television. The use of the media to take advantage of the present opportunity to educate and promote birth control and disease prevention to our adolescent population may be beneficial.
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pubmed:keyword |
http://linkedlifedata.com/resource/pubmed/keyword/Adolescents,
http://linkedlifedata.com/resource/pubmed/keyword/Age Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Americas,
http://linkedlifedata.com/resource/pubmed/keyword/Attitude,
http://linkedlifedata.com/resource/pubmed/keyword/Barrier Methods,
http://linkedlifedata.com/resource/pubmed/keyword/Behavior,
http://linkedlifedata.com/resource/pubmed/keyword/Broadcast Media,
http://linkedlifedata.com/resource/pubmed/keyword/California,
http://linkedlifedata.com/resource/pubmed/keyword/Communication,
http://linkedlifedata.com/resource/pubmed/keyword/Condom,
http://linkedlifedata.com/resource/pubmed/keyword/Contraception,
http://linkedlifedata.com/resource/pubmed/keyword/Contraceptive Methods,
http://linkedlifedata.com/resource/pubmed/keyword/Demographic Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Developed Countries,
http://linkedlifedata.com/resource/pubmed/keyword/Economic Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Family And Household,
http://linkedlifedata.com/resource/pubmed/keyword/Family Characteristics,
http://linkedlifedata.com/resource/pubmed/keyword/Family Planning,
http://linkedlifedata.com/resource/pubmed/keyword/Family Relationships,
http://linkedlifedata.com/resource/pubmed/keyword/Marketing,
http://linkedlifedata.com/resource/pubmed/keyword/Mass Media,
http://linkedlifedata.com/resource/pubmed/keyword/North America,
http://linkedlifedata.com/resource/pubmed/keyword/Northern America,
http://linkedlifedata.com/resource/pubmed/keyword/PARENTS,
http://linkedlifedata.com/resource/pubmed/keyword/Population,
http://linkedlifedata.com/resource/pubmed/keyword/Population Characteristics,
http://linkedlifedata.com/resource/pubmed/keyword/Promotion,
http://linkedlifedata.com/resource/pubmed/keyword/Psychological Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Research Methodology,
http://linkedlifedata.com/resource/pubmed/keyword/Research Report,
http://linkedlifedata.com/resource/pubmed/keyword/Sampling Studies,
http://linkedlifedata.com/resource/pubmed/keyword/Studies,
http://linkedlifedata.com/resource/pubmed/keyword/Surveys,
http://linkedlifedata.com/resource/pubmed/keyword/TELEVISION,
http://linkedlifedata.com/resource/pubmed/keyword/United States,
http://linkedlifedata.com/resource/pubmed/keyword/Urban Population,
http://linkedlifedata.com/resource/pubmed/keyword/Youth
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pubmed:language |
eng
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pubmed:journal |
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pubmed:citationSubset |
IM
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pubmed:status |
MEDLINE
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pubmed:month |
May
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pubmed:issn |
0197-0070
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pubmed:author |
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pubmed:issnType |
Print
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pubmed:volume |
10
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pubmed:owner |
NLM
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pubmed:authorsComplete |
Y
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pubmed:pagination |
220-3
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pubmed:dateRevised |
2007-11-15
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pubmed:otherAbstract |
PIP: The major television networks have considered airing condom advertisements. A Louis-Harris poll entitled "Attitudes About Television, Sex and Contraceptive Advertising" conducted in early 1987 concluded that at least 60% of adult Americans were in favor of such advertisements. To better understand the attitudes of adolescents and parents of adolescents in a private practice setting toward contraceptive advertisement on television, the present study was performed in San Diego, california. Between March and June 1987, 108 parents of adolescents, 100 adolescent females, and 90 adolescent males filled out a questionnaire asking their opinions of such advertisements. 83% of parents, 89% of adolescent females, and 92% of adolescent males approved such advertisements. The data suggest that a majority of adults and adolescents approve of condom advertisements on television. The use of the media to take advantage of the present opportunity to educate and promote birth control and disease prevention to our adolescent population may be beneficial.
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pubmed:meshHeading |
pubmed-meshheading:2715096-Adolescent,
pubmed-meshheading:2715096-Adolescent Psychology,
pubmed-meshheading:2715096-Advertising as Topic,
pubmed-meshheading:2715096-Attitude to Health,
pubmed-meshheading:2715096-Contraceptive Devices, Male,
pubmed-meshheading:2715096-Female,
pubmed-meshheading:2715096-Humans,
pubmed-meshheading:2715096-Male,
pubmed-meshheading:2715096-Parents,
pubmed-meshheading:2715096-Television
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pubmed:year |
1989
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pubmed:articleTitle |
Attitudes of adolescents and parents of adolescents concerning condom advertisements on television.
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pubmed:affiliation |
Division of Pediatric and Adolescent Medicine, Scripps Clinic and Research Foundation, La Jolla, CA 92037.
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pubmed:publicationType |
Journal Article
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