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pubmed:otherAbstract |
PIP: The author of this editorial expresses her concern for the violation of the WHO International Code of Marketing of Breastmilk Substitutes (1981). The impetus for this article was a television program which showed bottle feeding among the poor with inadequate supplies of clean water, without sanitation, with expensive fuel used to boil water and sterilize bottles, and expensive formula. Posters advertising artificial milk were prominently displayed on hospital walls; local women were representing milk companies and doctors were supporting milk substitutes. Also, concern was expressed for the TV presentation about drugs being used to treat diarrhea for those under 4 years. Pediatricians had actively sought to change distribution practices of this drug in drop form, reached an agreement, and discovered the distribution pattern unchanged. The condition of the disadvantaged who are affected by marketing forces is in constant need of action.
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