Linked Life Data

21752009

Source:http://linkedlifedata.com/resource/pubmed/id/21752009

Statements in which the resource exists as a subject.
PredicateObject
rdf:type
lifeskim:mentions
pubmed:issue
3
pubmed:dateCreated
2011-7-14
pubmed:abstractText
Despite legislative attempts to eliminate gender stereotyping from society, the propensity to evaluate people on the basis of their sex remains a pernicious social problem. Noting the critical interplay between cultural and cognitive factors in the establishment of stereotypical beliefs, the current investigation explored the extent to which culturally transmitted colour-gender associations (i.e., pink is for girls, blue is for boys) set the stage for the automatic activation and expression of gender stereotypes. Across six experiments, the results demonstrated that (1) consumer choice for children's goods is dominated by gender-stereotyped colours (Experiment 1); (2) colour-based stereotypic associations guide young children's behaviour (Experiment 2); (3) colour-gender associations automatically activate associated stereotypes in adulthood (Experiments 3-5); and (4) colour-based stereotypic associations bias impressions of male and female targets (Experiment 6). These findings indicate that, despite prohibitions against stereotyping, seemingly innocuous societal practices may continue to promote this mode of thought.
pubmed:language
eng
pubmed:journal
pubmed:citationSubset
IM
pubmed:status
MEDLINE
pubmed:month
Aug
pubmed:issn
0007-1269
pubmed:author
pubmed:copyrightInfo
©2011 The British Psychological Society.
pubmed:issnType
Print
pubmed:volume
102
pubmed:owner
NLM
pubmed:authorsComplete
Y
pubmed:pagination
598-614
pubmed:meshHeading
pubmed:year
2011
pubmed:articleTitle
The colour of gender stereotyping.
pubmed:affiliation
University of Aberdeen, UK. sheila.cunningham@abdn.ac.uk
pubmed:publicationType
Journal Article