Switch to
| Predicate | Object |
|---|---|
| rdf:type | |
| lifeskim:mentions | |
| pubmed:issue |
2
|
| pubmed:dateCreated |
1992-4-9
|
| pubmed:abstractText |
Medical and health educators in South Africa are facing many problems. These are caused by the diverse communication characteristics and socioeconomic, as well as educational, differences of its communities. Visual literacy is often ignored when audiovisual media are used in medical and health education. Consequently, communication and education fail because some target groups, e.g. illiterate patients from rural areas, are unable to interpret visual messages correctly. This study determined to what extent illiterate female patients were able to interpret instructional illustrations on breast feeding. Findings indicate that visual literacy is a key factor in effective medical and health education. There was a distinct variation in the visual literacy skills of this particular target group. The implication is that extreme care must be taken when visual materials are designed for health education in South Africa.
|
| pubmed:keyword |
http://linkedlifedata.com/resource/pubmed/keyword/Africa,
http://linkedlifedata.com/resource/pubmed/keyword/Africa South Of The Sahara,
http://linkedlifedata.com/resource/pubmed/keyword/Audience Research,
http://linkedlifedata.com/resource/pubmed/keyword/Bottle Feeding,
http://linkedlifedata.com/resource/pubmed/keyword/Breast Feeding,
http://linkedlifedata.com/resource/pubmed/keyword/Communication,
http://linkedlifedata.com/resource/pubmed/keyword/Developing Countries,
http://linkedlifedata.com/resource/pubmed/keyword/Economic Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Education,
http://linkedlifedata.com/resource/pubmed/keyword/Educational Status,
http://linkedlifedata.com/resource/pubmed/keyword/English Speaking Africa,
http://linkedlifedata.com/resource/pubmed/keyword/HEALTH EDUCATION,
http://linkedlifedata.com/resource/pubmed/keyword/Health,
http://linkedlifedata.com/resource/pubmed/keyword/Illiterates,
http://linkedlifedata.com/resource/pubmed/keyword/Infant Nutrition,
http://linkedlifedata.com/resource/pubmed/keyword/Market Research,
http://linkedlifedata.com/resource/pubmed/keyword/Nutrition,
http://linkedlifedata.com/resource/pubmed/keyword/Pilot Projects,
http://linkedlifedata.com/resource/pubmed/keyword/Research Methodology,
http://linkedlifedata.com/resource/pubmed/keyword/SOUTH AFRICA,
http://linkedlifedata.com/resource/pubmed/keyword/Socioeconomic Factors,
http://linkedlifedata.com/resource/pubmed/keyword/Socioeconomic Status,
http://linkedlifedata.com/resource/pubmed/keyword/Southern Africa,
http://linkedlifedata.com/resource/pubmed/keyword/Studies,
http://linkedlifedata.com/resource/pubmed/keyword/Summary Report
|
| pubmed:language |
eng
|
| pubmed:journal | |
| pubmed:citationSubset |
IM
|
| pubmed:status |
MEDLINE
|
| pubmed:month |
Apr
|
| pubmed:issn |
0140-511X
|
| pubmed:author | |
| pubmed:issnType |
Print
|
| pubmed:volume |
14
|
| pubmed:owner |
NLM
|
| pubmed:authorsComplete |
Y
|
| pubmed:pagination |
47-50
|
| pubmed:dateRevised |
2008-11-21
|
| pubmed:otherAbstract |
PIP: This article reports on a South African Study designed to determine the ability of illiterate women to interpret instructional illustrations in breastfeeding. Without visual literacy, illiterate patients are unable to unlock the meaning of visual messages. Medical and health educators, however, often ignore this important issue. For the purposes of the study, the researchers conducted 2 successive antenatal clinics at Tygerberg Hospital in 1989. During the first clinic, following real-life situations, a health education nurse gave a 10-minute talk during which she used illustrations to clarify the basic concepts of breast and bottle feeding. The illustrations, designed by a medical illustrator and validated by specialists, attempted to convey the following information: 1) breastfeeding creates a stronger bond between mother and baby than does bottle feeding; and 2) clean water, sterilized bottles, and correct formula mixture all directly affect the health of bottle-fed babies. During the 2nd clinic, a follow-up questionnaire was conducted. 47 pregnant women attended both clinics. In the follow-up session, 45 (96%) women indicated a positive preference for breastfeeding and 40 (85%) stated that bottle feeding may be harmful to the baby. The study revealed that while only 9% of the women could correctly identify both simplified and detailed black-and-white illustration, 66% were able to identify color pictures. The finding indicate an ability by illiterate patients to read and interpret instructional illustrations.
|
| pubmed:meshHeading |
pubmed-meshheading:1724455-Adolescent,
pubmed-meshheading:1724455-Adult,
pubmed-meshheading:1724455-Audiovisual Aids,
pubmed-meshheading:1724455-Educational Status,
pubmed-meshheading:1724455-Female,
pubmed-meshheading:1724455-Health Education,
pubmed-meshheading:1724455-Humans,
pubmed-meshheading:1724455-Infant,
pubmed-meshheading:1724455-Infant, Newborn,
pubmed-meshheading:1724455-Infant Nutritional Physiological Phenomena,
pubmed-meshheading:1724455-Pilot Projects,
pubmed-meshheading:1724455-South Africa
|
| pubmed:year |
1991
|
| pubmed:articleTitle |
Facing visual illiteracy in South African health education: a pilot study.
|
| pubmed:affiliation |
Bureau for Medical and Dental Education, Faculty of Medicine, University of Stellenbosch, RSA.
|
| pubmed:publicationType |
Journal Article
|