Linked Life Data

14645952

Source:http://linkedlifedata.com/resource/pubmed/id/14645952

Statements in which the resource exists as a subject.
PredicateObject
rdf:type
lifeskim:mentions
pubmed:dateCreated
2003-12-3
pubmed:abstractText
To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value).
pubmed:grant
pubmed:commentsCorrections
pubmed:language
eng
pubmed:journal
pubmed:citationSubset
IM
pubmed:status
MEDLINE
pubmed:month
Dec
pubmed:issn
1468-3318
pubmed:author
pubmed:issnType
Electronic
pubmed:volume
12 Suppl 3
pubmed:owner
NLM
pubmed:authorsComplete
Y
pubmed:pagination
iii79-86
pubmed:dateRevised
2010-4-29
pubmed:meshHeading
pubmed:year
2003
pubmed:articleTitle
The Australian cigarette brand as product, person, and symbol.
pubmed:affiliation
School of Public Health, Room 128A Building A27, University of Sydney, NSW 2006, Australia. carters@health.usyd.edu.au
pubmed:publicationType
Journal Article, Research Support, U.S. Gov't, P.H.S., Review, Research Support, Non-U.S. Gov't