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PIP: Targets for family planning were exceeded in the Gujarat State of India in 1974-1975. The Gujarat experience is reviewed with the hope that others may use it as an example. Factors in the family planning recruitment success were: 1) advance planning taking local factors into account; 2) use of high financial incentives, with the money raised mostly through private sources; 3) recognition of effective recruiters; 4) use of various types of family planning camps; 5) support by local governments and voluntary organizations; 6) intensification of the pregnancy termination program; 7) combination of child innoculation prog rams with family planning services; 8) operational plans based on field experience; and 9) the interest and support of government officials.
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