Statements in which the resource exists as a subject.
PredicateObject
rdf:type
lifeskim:mentions
pubmed:issue
12
pubmed:dateCreated
2000-12-22
pubmed:abstractText
The case for direct-to-consumer (DTC) prescription drug advertising has often been based on the argument that such promotions can educate the public about medical conditions and associated treatments. Our content analysis of DTC advertising assessed the extent to which such educational efforts have been attempted.
pubmed:language
eng
pubmed:journal
pubmed:citationSubset
AIM
pubmed:status
MEDLINE
pubmed:month
Dec
pubmed:issn
0094-3509
pubmed:author
pubmed:issnType
Print
pubmed:volume
49
pubmed:owner
NLM
pubmed:authorsComplete
Y
pubmed:pagination
1092-8
pubmed:dateRevised
2008-11-21
pubmed:meshHeading
pubmed-meshheading:11132058-Advertising as Topic, pubmed-meshheading:11132058-Analysis of Variance, pubmed-meshheading:11132058-Disease, pubmed-meshheading:11132058-Drug Prescriptions, pubmed-meshheading:11132058-Drug Therapy, pubmed-meshheading:11132058-Health Behavior, pubmed-meshheading:11132058-Health Education, pubmed-meshheading:11132058-Humans, pubmed-meshheading:11132058-Internet, pubmed-meshheading:11132058-Observer Variation, pubmed-meshheading:11132058-Pamphlets, pubmed-meshheading:11132058-Periodicals as Topic, pubmed-meshheading:11132058-Pharmacology, pubmed-meshheading:11132058-Prevalence, pubmed-meshheading:11132058-Reproducibility of Results, pubmed-meshheading:11132058-Time Factors, pubmed-meshheading:11132058-Treatment Outcome, pubmed-meshheading:11132058-Videotape Recording
pubmed:year
2000
pubmed:articleTitle
The educational value of consumer-targeted prescription drug print advertising.
pubmed:affiliation
Department of Communication, University of California, Davis 95616, USA. rabell@ucdavis.edu
pubmed:publicationType
Journal Article