Source:http://linkedlifedata.com/resource/pubmed/id/11010210
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| Predicate | Object |
|---|---|
| rdf:type | |
| lifeskim:mentions | |
| pubmed:issue |
2
|
| pubmed:dateCreated |
2000-9-14
|
| pubmed:abstractText |
As managed care spreads through the health care service industry, marketing professionals are faced with the challenge of marketing highly integrated systems. This paper explores three questions related to this development: (1) what is unique about managed care marketing, (2) how has managed care impacted health care marketing, and (3) what new strategies and trends will shape these developing markets?
|
| pubmed:language |
eng
|
| pubmed:journal | |
| pubmed:citationSubset |
H
|
| pubmed:status |
MEDLINE
|
| pubmed:issn |
0735-9683
|
| pubmed:author | |
| pubmed:issnType |
Print
|
| pubmed:volume |
17
|
| pubmed:owner |
NLM
|
| pubmed:authorsComplete |
Y
|
| pubmed:pagination |
43-54
|
| pubmed:dateRevised |
2000-12-18
|
| pubmed:meshHeading |
pubmed-meshheading:11010210-Delivery of Health Care, Integrated,
pubmed-meshheading:11010210-Health Care Sector,
pubmed-meshheading:11010210-Managed Care Programs,
pubmed-meshheading:11010210-Marketing of Health Services,
pubmed-meshheading:11010210-Product Line Management,
pubmed-meshheading:11010210-United States
|
| pubmed:year |
1999
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| pubmed:articleTitle |
The marketing function in managed care systems.
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| pubmed:affiliation |
Columbia State Community College, TN 38402-1315, USA.
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| pubmed:publicationType |
Journal Article
|