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pubmed-article:19052155pubmed:abstractTextAlthough media literacy represents an innovative venue for school-based antismoking programming, studies have not systematically compared student impressions of these and traditional programs. This study utilized data from a randomized trial comparing these two types of programs. After each program, students responded to three open-ended questions related to their assigned curriculum. Two coders, blinded to student assignments, independently coded these data. Coders had strong inter-rater agreement (kappa = 0.77). Our primary measures were spontaneously noted overall assessment, enjoyment/interest and the likelihood of changing smoking behavior. Of the 531 participants, 255 (48.0%) were randomized to the intervention (media literacy) group. Intervention participants had more net positive responses [rate ratio (RR) = 1.27, 95% confidence interval (CI) = 1.05, 1.54], more responses rating the program as compelling (RR = 1.63, 95% CI = 1.16, 2.29) and fewer responses rating the program as non-compelling (RR = 0.62, 95% CI = 0.39, 0.97). However, the intervention group was not more likely to suggest that the curriculum was likely to change behavior positively (RR = 0.57, 95% CI = 0.30, 1.06). Findings suggest that although media literacy provides a compelling format for the delivery of anti-tobacco programming, integration of components of traditional programming may help media literacy programs achieve maximal efficacy.lld:pubmed
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pubmed-article:19052155pubmed:authorpubmed-author:PrimackBrian...lld:pubmed
pubmed-article:19052155pubmed:authorpubmed-author:ZickmundSusan...lld:pubmed
pubmed-article:19052155pubmed:authorpubmed-author:FineDanielleDlld:pubmed
pubmed-article:19052155pubmed:authorpubmed-author:YangChristoph...lld:pubmed
pubmed-article:19052155pubmed:authorpubmed-author:WickettDustin...lld:pubmed
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pubmed-article:19052155pubmed:pagination608-21lld:pubmed
pubmed-article:19052155pubmed:dateRevised2010-12-17lld:pubmed
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pubmed-article:19052155pubmed:year2009lld:pubmed
pubmed-article:19052155pubmed:articleTitleAdolescents' impressions of antismoking media literacy education: qualitative results from a randomized controlled trial.lld:pubmed
pubmed-article:19052155pubmed:affiliationDepartment of Medicine, University of Pittsburgh School of Medicine, Pittsburgh, PA 15213, USA. bprimack@pitt.edulld:pubmed
pubmed-article:19052155pubmed:publicationTypeJournal Articlelld:pubmed
pubmed-article:19052155pubmed:publicationTypeComparative Studylld:pubmed
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