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pubmed-article:12929250pubmed:abstractTextTo describe the marketing strategies of direct-to-consumer (DTC) advertising and the risks, benefits, and potential influence on the prescribing practices of nurse practitioners (NPs).lld:pubmed
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pubmed-article:12929250pubmed:articleTitleWhat nurse practitioners should know about direct-to-consumer advertising of prescription medications.lld:pubmed
pubmed-article:12929250pubmed:affiliationSanta Clara Valley Medical Center, San Jose, California, USA. pgviale@aol.comlld:pubmed
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