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pubmed-article:12034983pubmed:abstractTextThe Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA and to the public pressure are examined.lld:pubmed
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pubmed-article:12034983pubmed:dateRevised2009-11-18lld:pubmed
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pubmed-article:12034983pubmed:articleTitleCigarette advertising in magazines: the tobacco industry response to the Master Settlement Agreement and to public pressure.lld:pubmed
pubmed-article:12034983pubmed:affiliationAbt Associates Inc., 55 Wheeler Street, Cambridge, MA 02138, USA. chris_hamilton@AbtAssoc.comlld:pubmed
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