. "Any process that activates or increases the frequency, rate or extent of endoplasmic reticulum unfolded protein response." . . . "positive regulation of endoplasmic reticulum unfolded protein response" . "activation of endoplasmic reticulum unfolded protein response" . "activation of ER unfolded protein response" . "activation of erUPR" . "activation of SREBP-mediated signalling pathway" . "positive regulation of ER unfolded protein response" . "positive regulation of erUPR" . "positive regulation of SREBP-mediated signalling pathway" . "up regulation of endoplasmic reticulum unfolded protein response" . "up regulation of ER unfolded protein response" . "up regulation of erUPR" . "up regulation of SREBP-mediated signalling pathway" . "up-regulation of endoplasmic reticulum unfolded protein response" . "up-regulation of ER unfolded protein response" . "up-regulation of erUPR" . "up-regulation of SREBP-mediated signalling pathway" . "upregulation of endoplasmic reticulum unfolded protein response" . "upregulation of ER unfolded protein response" . "upregulation of erUPR" . "upregulation of SREBP-mediated signalling pathway" . .