. "\"The activation of genes whose promoters contain a specific sequence elements such as the unfolded protein response element (UPRE; consensus CAGCGTG) or the ER stress-response element (ERSE; CCAAN(N)9CCACG), as a result of signaling via the unfolded protein response.\" [GOC:dph, GOC:mah, GOC:tb, GOC:txnOH, PMID:12042763]" . . "positive regulation of transcription from RNA polymerase II promoter involved in unfolded protein response" . "positive regulation of transcription of target genes involved in unfolded protein response" . "unfolded protein response, positive regulation of target gene transcription" . "unfolded protein response, up regulation of target gene transcription" . "unfolded protein response, up-regulation of target gene transcription" . "unfolded protein response, upregulation of target gene transcription" . . "unfolded protein response, activation of target gene transcription" . "unfolded protein response, stimulation of target gene transcription" . "unfolded protein response, target gene transcriptional activation" .